If you do much reading about internet marketing, you’ll likely run into the saying “Content is King.” We believe that is accurate, but it doesn’t quite tell the whole truth. Let us go into detail just a bit…
Quality content is a critical element in any online marketing campaign. Content can be used to generate awareness, attract links, or even as a lead product. By creating quality content, your organization can increase traffic, improve search rankings, convert visitors to leads, and build a strong and loyal following.
But who has the time for all of that?
Chances are, your time and resources are already strapped. That’s typically why most firms look to outsource their internet marketing efforts – especially SEO. That said, most SEO agencies won’t take the time to get to know your business or help you create quality content. They’d rather focus on META tags and low value “quick and easy” linking strategies.
That’s not how we do it here. Our team will take the time to get to know your business. We’ll also take the time to learn about your target market, as well as to learn the interests of bloggers in your topical area. We’ll then create content that is of interest to your target market and to the influential bloggers in your space. Once the content is created, we’ve basically just begun. The final implementation step is to reach out to industry bloggers, writers and influential social media leaders in your space and make them aware of your content. When you reach the right people with the right content… well… it can be a beautiful thing.
What Kind of Content?
The form is less important than the execution. That said, here are a number of types of content we’ve helped to produce for our clients.
- Guest Articles or Blog Posts
- Case Studies
- Tools & Widgets
- Flash Games