August 3rd, 2010
We just pushed out a press release today announcing the hiring of David Zimmerman and Korey Kashmer as SEO Account Managers here in our Charlotte office. Both David and Korey have actually been with us for about a month now and are already doing great work. The release would have come sooner, but we’ve been busy focusing on client work and thus the delay. Its that old cobbler’s children have no shoes scenario.
Anyhow, I couldn’t be more excited about adding these two SEO pros to our team. It means big things for us as an agency, and even better things for the fantastic clients we are privileged to work with.
Posted in News | No Comments »
July 8th, 2010
Question:
Hi Jon:
I have a question for you regarding online video. Does online video just add a commercial value in terms of conveying information or does it actually help the web site’s visibility through Google, Bing, Yahoo, etc. and if so how? … Thanks for your help.
<< Client Name >>
Answer:
Hi << Client Name >>,
It does both.
Funny you should ask. Korey and I were just working on your campaign this morning and were discussing this topic as it relates to your account. Naturally the commercial value is easy to understand, so I’ll just address the SEO value (visibility in search engines).
1) Google and other search engines all have “video” search features, b/c as the web gets more mature people want more than just text. That said, 95%+ of all searches are still the regular webpage searches, but video search is still growing.
2) Even more significantly, Google likes to show video results on occasion when they find it appropriate right in the regular organic results. Sometimes this can be an easier way in, as with most keywords your webpage might compete with 100,000 other webpages, but if you have a video it might only compete with 200 other videos. There simply aren’t nearly as many videos on the web as there are pages.
3) Sometimes even when Google doesn’t specifically show videos in addition to regular results, if they see that your page has a video on it and your page is ranking well (independently of any video content) then it can bump your page’s ranking up a few slots and also they will typically show a little video icon to the left of the listing which generally improves the click-through-rate (percentage of people who will click to visit your site).
4) Lastly, if the video is compelling, it can make someone more likely to link to your site. That in turn helps your site rank better.
Tags: vertical search, video SEO
Posted in Questions & Answers | 1 Comment »
June 28th, 2010
This is a boring post, as we’re just trying to verify our blog via the HNVWFU66VM2Z claim token with Technorati.
Update: Might have to leave this up for a few days. It appears that Technorati is overloaded and taking a while to get approve claims. In the meantime, here is my profile with links to other blogs of mine.
Posted in Uncategorized | No Comments »