SEO & PPC Training / Baltimore, Maryland

SEO (Optimization) Training
PPC Management Training

SEO Training Services

Ephricon offers organic search engine optimization training services to firms looking to effectively manage organic SEO campaigns in-house. The majority of our training engagements take place with firms located in the Baltimore / Washington DC metro area (driving distance for us), though we are open to travel for training engagements throughout the U.S.

Typically there are three main components to Organic SEO Training. Depending on the organization, this may involve three different groups/employees or one group/employee may wish to take part in all three. The components are:

1) On-Page Optimization Training

This training session outlines SEO-related factors in website design, development and architecture. It includes discussion of SEO factors in HTML/CSS coding, navigation, file names and file types, etc. This session is aimed at web designers, developers, webmasters or anyone who will do the actual publishing to the website and/or be in charge of building or maintaining the website. A working knowledge of HTML, CSS and a familiarity with web design and development projects is recommended.

2) SEO Copywriting Training

This session is targeted towards the content producers - those who will develop the copy that will appear on the website and in other online channels. The focus of the training is to share a few tips and considerations for copywriters as to how to maximize their copy for increased search engine exposure. We do not try and re-teach a good writer to write for search engines - that is a flawed strategy. Rather, we simply educate the writer as to how to keep search engines as one consideration so as to get the most out of each piece of content. To re-iterate, this session is geared towards your marketers and writers rather than your IT group.

3) Online PR & Link Building Training

If you are going to have an in-house person dedicated to organic SEO than this will likely be a key focus of theirs. This training discusses common strategies, tactics and considerations with respect to acquiring links and overall exposure to and for your web properties. Links and increased online visibility lead to more direct traffic as well as higher search engine rankings. No real technical background is necessary, though a very good familiarity with the internet as a user and/or a very basic understanding of HTML doesn't hurt.

> Request an SEO Training Estimate

PPC Management Training

Ephricon also offers PPC management training for firms looking to handle their pay-per-click campaigns in-house. In general, PPC management requires very little technical knowledge, and is quite suited towards an experienced marketer. Those with a background in direct marketing or a general interest in testing out different ads tend to do quite well with PPC management.

That all said, PPC can cost your firm a ton of money if you jump in cold and try to learn from scratch. Our training will pay for itself in your first month or two by helping to avoid the enormous spending waste many firms incur in the early stages of PPC management. Specifically, we'll cover the following:

PPC Marketing Overview
Structuring your Campaigns
Selecting Keywords
Writing & Testing Ad Copy
Creating Effective Landing Pages
Tracking, Measuring & Revising