Strategic Social Media Marketing
Nowadays it seems like just about anyone with a Facebook account and a little free time on their hands is claiming to be a “social media expert.” They promise to help increase your followers, your likes, your friends, your plus-ones and more.
But what's the point?
At Ephricon, we like to look at all marketing a bit more strategically. As blasphemous as this might sound – not every company needs a big following on Facebook. Instead, we start with understanding your goals and objectives. Who is your target market? What types of actions do you want those people to take? How long is the typical sales cycle in your industry? The answers to these types of questions help us to form a strategy that is in line with your goals and objectives. That way when the CEO asks you how your social media marketing efforts are contributing to sales, you have an answer – not just a bunch of “likes.”
Here are a few common questions we’ll ask, and work with you to answer:
- How can we leverage social media to improve brand awareness within our target market?
- Which social media channels will produce the highest ROI for our business?
- What conversion actions (sales, signups, inquiries) should we use to measure success?
- How can we integrate our social media to improve organic SEO results?
As an agency, social media services is are easy sell. But we’re not interested in easy sales. We’re interested in strong relationships with true partners. When you hire Ephricon, you can be assured that we’ll treat your time and budget as precious resources. We’ll then leverage those resources strategically to achieve the business objectives you’re looking for.