On-Page Optimization
In a nutshell, organic search engine optimization comes down to two things:
- optimizing your website’s code and content
- getting other quality sites to link to yours
That’s really it. This page addresses #1 above. Sure there are lots of details, but essentially this service reviews the way in which your website is constructed – the nuts and bolts or technical considerations. Specifically, our Code & Copy Review does the following:
- review HTML and CSS code
- review copy/body content
- review internal navigation
…each in the context of ensuring that the search engines do two things as related to your site:
- Ensure search engines can navigate your site and find all your pages. That is, making sure there are no roadblocks or violations of their guidelines. AKA search engine friendly design
- Ensure that the search engines understand the theme, meaning and relative importance of the various pages and topics on your website, such that the structure of your website is doing everything possible within reason and guidelines to ensure favorable search engine rankings.
