Pricing Information
This is a very tricky page to create. We’ve experimented many times with fixed-rate packages and have found that they just are not practical as our rates must necessarily depend on the needs and circumstances of our clients, their goals, etc. As such, all of our pricing is custom.
This all said, “ballpark figures” are often helpful for our clients, so they have an idea of what to expect.
SEO Campaign Packages
PPC Campaign Packages
Training Services
Web Design & Development
A La Carte (SEO & PPC)
A) Ongoing SEO Management
Pricing: $1,500 to $5,000 per month
Typically Includes:
- Keyword Research
- Competitive and Market Position Research
- On-Page Optimization
- HTML & CSS Code
- Site Navigation & URL Structure
- Body Copy
- Landing Pages
- Link Building
- Web Directories
- Article Marketing
- Press Release Optimization
- Online PR
- Website Management
- Ongoing Optimization
- Landing Page Conversion Optimization
- Website Traffic and Conversion Metrics
- WebTracker
- Key Metrics
- Unique Visitors
- Inbound Links
- Sample Search Rankings
- Conversions (Leads and/or Sales)
B) Ongoing PPC Management
Pricing: $1,500 to $5,000 per month
Typically Includes:
- Keyword Research
- PPC Ad, Bid and Keyword Management
- Landing Page Optimization
- Website Traffic and Conversion Metrics
- WebTracker
- Key Metrics
- PPC Campaign ROI
- Conversions (Leads and/or Sales
C) SEO & PPC Training & Consulting
Training and strategy or miscellaneous consulting is typically quoted on a project-by-project basis.
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- Training – Half Day ($1,500 to $2,500) – Cost is inclusive of travel expenses (within 100 miles of Baltimore, Maryland) as well as preparation of materials and development of agenda.
- Training – Full Day ($2,500 to $5,000) – Cost is inclusive of travel expenses (within 100 miles of Baltimore, Maryland) as well as preparation of materials and development of agenda.
D) Web Design & Development Services
We focus on creating search-engine-friendly lead-generation sites. If your firm offers professional services and needs a new or re-designed website to help you generate leads for your business than do read on. Please note that we do not design e-commerce websites. That is, we do not design sites that sell products online via a shopping cart.
- Basic Lead Generation Site ($2,000 – $5,000) – Typically consisting of 5 to 20 static web pages built to ensure search engine compatibility. All sites include 2 design mockup concepts as well as the full coding of the site in HTML and CSS. Include pages are also used to aid in maintenance and updates. Includes one contact form.
- Advanced Lead Generation Site ($5,000 – $10,000) – Typically 20 to 50 web pages in size. Includes up to three contact forms. Often may include a content management system (CMS) to enable you to edit the website yourself.
E) A La Carte SEO/PPC Services
While an ongoing campaign usually produces the best results, we recognize that sometimes budgets just don’t allow for that. This service is also popular with marketing agencies or those who handle some aspects of SEO in-house, and are simply looking to outsource one piece of the puzzle.
- Keyword Research Report – A comprehensive Excel spreadsheet that identifies between 200 and 500 keywords related to your business. The spreadsheet provides the relatively frequency each term is searched and also enables a weighting factor to help determine which search phrases are best to target. Additional information such as relative competition is also included.
> View More Details - SEO Crisis & Issues Report – Have you recently had your website redesigned which lead to a drop in search engine rankings and traffic? If so, this report will help identify issues that may be the cause of this, and recommend solutions and quick fixes to help minimize and/or reverse the damage.
> View More Details - Directory Registration Campaign – Google recommends submitting your site to applicable high-quality directories. This service handles that for you, with our expertise about which directories are worthwhile, which are worth their submission costs, etc. Approximately 40-50% of our fees go directly to paying the fees associated with lifetime registration on your site’s behalf.
> View More Details - On-Page Optimization – There are many technical factors related to the HTML code, navigation and other components of your website that affect how the major search engines find and rank your pages. We’re experienced in addressing these issues for small static sites as well as large, complex database-driven websites. This service can take the shape of a written report to hand to your programmer or development team, or we can handle the revisions ourselves.
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