Online PR & Awareness Building
We generate buzz online. Need to get your story found? Need to join the conversation or think of a new way to reach your prospects? If so, let’s talk. PR is about stimulating conversations. Conversations can happen online or offline. Indeed, conversations offline often fuel conversations online, and vice versa.
Online PR via Blogs
Bloggers used to comment on the news. Now the news comments on what the blogosphere has been discussing for hours, if not days. That’s powerful. We can help you find the influential bloggers in your industry, and get your message in front of them in such a way as to maximize your opportunity for coverage.
Online Press Releases
If it’s an official message or new product launch you have, a formal press release should be part of the plan. With a little extra effort you can tweak your release to get improved pickup by sites that syndicate such releases. Placement on a site like Yahoo News can mean huge traffic gains. Online press releases can also generate search engine traffic via Google News and other news feed search engines, and they will also help get your message in front of journalists and influential bloggers. Let us show you how.
Article Marketing & Guest Posting
Just like “old-school” bylined article placement in print publications, the web also lends itself to article marketing. This is a great way to brand yourself or your firm’s executive as an expert in the field. Plus, it’s a great way to get more traffic and sales inquiries. We can help you create the content and get it placed on the right sites. The result? Increased awareness, increased traffic, and even a few links back to your site to help with your SEO efforts.
Online Reputation Management
What are the top 10 Google results when someone searches on your name or the name of your company? If it’s not what you’d like, you might want to look into our search engine reputation management services which can help ensure that your company’s message and official presence is the first thing they see, rather than an illegitimate slander attack or other unwarranted negative post.