PPC Campaign Management (SEM Management)
Some call it SEM, for “search engine marketing.” Some call it PPC for “pay per click.” Whichever acronym you prefer, at Ephricon we simply call it effective.
Sponsored (or “paid”) search engine marketing is the fastest way to start generating traffic and conversions from the major search engines. Whether you already have existing accounts with Google AdWords and MSN’s AdCenter, or if you are just looking to get started with paid search, our team can help.
Pros & Cons to SEM (PPC)
The plus sides for PPC marketing are that it’s very quick to get up and running, and it is also extremely measurable. The most common downside is that it can be quite expensive and inefficient if you don’t know what you’re doing. A PPC expert can help you manage your campaign to produce optimal results, saving you money and increasing the campaign’s effectiveness.
When well-managed, a PPC campaign should improve steadily over time as data is collected and analyzed, and revisions or adjustments are made to keywords, ad copy, landing pages and budget allocations. While SEO may be more art than science, paid search is clearly more science than art.
Ongoing Campaign Management
Our most popular offering is our ongoing PPC management service – in which we handle everything needed to create and manage your PPC (pay-per-click) campaign. This offering is designed to take the worry off your mind – we’ll take the responsibility to make sure your campaign is producing results. Some of the items we’ll manage and optimize each month include:
- Keyword Research
- Improving Quality Score
- Ad Copy Testing
- Bid Optimization
- Testing and Refining Keywords
- Landing Page Optimization
- Geo-Targeting and Device Targeting
- Content Network Ads and Placements
- Re-Targeting (Remarketing)