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Top-Shelf Search Engine Marketing
Search Engine Marketing (SEM) is an umbrella term that refers to two types of marketing, each of which is focused on leveraging high-quality, relevant traffic from internet search engines:
Each leverages search engines to bring traffic, leads and sales to and through your website. Yet, the benefits, considerations and implementation of each of these methods is quite different.
So what's the difference between PAID and ORGANIC search engine marketing?
A) Organic Search Optimization
Organic search engine optimization (or SEO) is the process of achieving high rankings for a website in the major search engines, for search phrases (or keywords) related to the topic of the website or business. Our SEO campaigns include:
- Keyword Research Report
- On-Page Optimization
- Content Building
- Article Marketing
- Directory Registration
B) PPC Search Marketing
Paid search marketing (also called PPC or sponsored search marketing) is essentially hyper-targeted advertising. Sponsored search provides a way to bid on advertising space in the search engines. Your ad is displayed only when search engine users search for a phrase you have specified you wish to bid on. You pay quite literally - per click. Hence the name pay-per-click.
- Keyword Research Report
- Landing Page Optimization
- PPC Campaign Setup
- PPC Campaign Management
- ROI Analysis
