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Search Engine Reputation Management
Protect Your Brand
When someone searches on Google or another search engine on your name or your company's name what do they find?
More and more often, prospective customers and clients are using search engines to research prospective business partners. If they find negative information or slanderous content about you or your business it could cost you a sale.
Our firm is experienced in helping to restore credibility and the "good name" reputation for firms who have fallen victim to slanderous postings on the internet. If you need to make sure that web searchers find the good stuff about your company, we can help.
Can we remove negative webpages from Google or other search engines?
No. At least, not likely. Google and other search engines search the web for content and rank the web pages they find according to which they feel are the most relevant. Only the search engines can choose to include or remove a web page that you do not own or control. At best, we can write to the owner of the website on which the negative content is posted and request that it be removed. It may or may not.
Rather, we seek to outrank the negative content with positive content. The truth is that the top 10 results for a search get the majority of the eyeballs. That means if website # 3 in Google is a negative one, our strategy will often be to get 8 other webpages ahead of it to bump it out of the top 10.
How do ethics come in to play with online name and brand reputation management?
We're a busy firm, so we don't need to beg for business. Online reputation management sometimes presents a fine line. We reserve the right to refuse to work with a firm for any reason - such as if we believe you are "in the wrong". Generally speaking, we only want to help repair reputations that were wrongly damaged and deserve to be repaired.
Can you gaurantee anything here?
Not really, except that we'll work our hardest and we're darn good at what we do. We may not completely bury the bad stuff. But we can safely say that we'll turn the balance. If your "before" situation is 50% good and 50% bad when searching on your name, we'd expect it to be 80/20 or 90/10 good-to-bad when we are finished.
The whole objective here is NOT to remove the bad stuff, but rather to make sure the good stuff overshadows it.