Public Relations Services

Effective public relations strategies and tactics are important for the success of any business. Your current and potential clients or customers should consistently be informed of your company’s progress. Letting them know about successful projects, current promotions, charitable acts and more helps clientele have a better understanding of your business and shapes the image of the company.

When executed successfully, public relations can also impact your company’s search engine optimization efforts. Unfortunately for businesses, this doesn’t happen automatically with every PR effort. Certain strategies must be implemented in order for public relations to have an impact on the search engine results.

Tweaking Existing PR Efforts for SEO

This is exactly where Ephricon Web Marketing can help. We know how to easily incorporate a few simple tricks that can enhance your company’s web presence during the public relations process.

How do we do that? Press releases are an easy way to push out news, but we also use them for their SEO benefit. By including specific keywords, incorporating relevant links and making sure the release gets out to the right people, the impact becomes visible in the search engine results pages. Another common public relations tactic is obtaining exposure for clients in other publications. We know which online resources to contact, what type of content to provide and how to best promote the content once is it published online. When the proper steps are taken, SEO efforts will be positively impacted.

New SEO Efforts that Also Produce PR Impact

While we may not approach public relations in its most traditional sense, we know how to promote your company in a way that will enhance both its offline and online presence.  Many of the link building activities our team embarks upon will not only help your SEO program, but will also yield positive results with regard to name recognition, brand awareness, and general outreach.

If you are specifically looking for a PR agency, you might want to consider a company like MGH.  MGH is a Maryland public relations and full-service advertising agency.  By contrast, if you are looking for a search marketing campaign that leverages and assists with your existing PR efforts, then contact Ephricon for a quote on SEO or PPC management services.