Using Pizza in Charlotte, NC to Teach SEO at CPCC
Last night I taught a 2 hour seminar about the basics of SEO for CPCC’s Corporate and Continuing Education program. The audience was pretty diverse, but did include a number of small business owners. Most managed their own website or worked with a designer, but did not seem to have a dedicated internet marketing staff. In general there were a number of mom and pops who need help with SEO but often don’t have the budget to hire an SEO agency like Ephricon to handle the work for them. Seminars like this are a chance for us to help them out and give them advice, and to do so at no cost to them (other than their time).
Anyhow, I took them through a bit about how search engines work, what they are looking for, and tips they can apply to their own websites. We used a real-world example of Luigi’s Pizza. Luigi’s is (in my opinion) the best pizza in Charlotte. Yet (at the time of this post and last night’s seminar) they don’t rank on the first 3 pages in Google for even regional keyword phrases like pizza Charlotte, NC. Outranking them are 30-plus sites, some of which are local pizza places, some national chains, and some directory and/or review sites (i.e. yellowpages.com, superpages.com, yelp.com, etc.). In fact, their visibility in search engines is so bad that they don’t even rank on the first page for “luigi’s pizza”.
Here’s how this hurts Luigi’s…
