So we’ve all heard it over and over and OVER again throughout the SEO bubble…Content, Content, CONTENT! But just in case you haven’t, I’ll provide a brief overview of why it is so important to have relevant copy on your website.
After the Google updates, Panda and Penguin, we were able to see how not having enough unique and high-quality content on your site can directly affect your pages in Google’s eyes. If Google suspects that your site is “a bit thin” on content, or largely is just syndicating content from other websites then they are likely to devalue your site, which leads to a dropping in the ranks for your target keywords.
This love affair with life-changing content is great for topics that people are passionate about – sports, politics, entertainment. But what about a company that sells RF Monitors and Spectrum Analyzers? These are good products that serve a function, but they aren’t exactly the type of things you bring up for discussion at a dinner party.