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January 15, 2013
15 Jan 2013

Facebook as a Search Engine: The Graph Search

The big announcement everyone was waiting for today is the third pillar of Facebook: the Graph Search.  For those who are keeping score, the other two pillars would be the newsfeed and the timeline.  As such, graph search being a third pillar presumes to put the search feature on equal importance to these fundamental pieces of their platform.

What is “Graph Search”?

Graph Search is an audience and privacy aware search mechanism, that is different than a web search in that this is designed to provide an answer, rather than links to websites which contain the answer. These searches are “audience aware” which means the results will come from the people you follow. They are also “privacy aware” which, I presume, means it will follow your privacy settings so that people can’t search to find what they are not allowed normally to see in your profile (I “presume” this because Facebook hasn’t had the best record of keeping things private that they promise to keep private).

So how might you use this?  Read more →

2 Comments/17 Tweets/in David, News - Industry, SEO, Social Media
October 17, 2012
17 Oct 2012

Thoughts on Google’s New Link Disavow Tool

Google just this week released a “Link Disavow Tool”.  Essentially, one can use this tool to say “hey Google, this is a bad link and I tried to get it removed but it’s still there… please don’t count it and don’t hold it against me!”  The tool is accessible via Google’s Webmaster Tools interface.

At Ephricon, thankfully the vast majority of our clients don’t have to worry about removing bad links, or worry about the impact of Google Penguin and the recent war on low-quality links.  If you are building earning good links, then this is less of a problem.  However, we do have some clients who have hired us after working with another SEO agency, or in some cases had someone in-house either build a bunch of low-quality links or hire an outside firm that did that on their behalf.  Usually it was done out of ignorance – they heard that “links help your SEO” and didn’t really know much more than that, so they opted to go a low-end route figuring there was no potential harm.

Read more →

0 Comments/1 Tweets/in Jon, News - Industry
August 23, 2012
23 Aug 2012

Google Showing Less Than 10 Results on Page 1

Dr. Pete wrote a nice post a few days ago over at SEOmoz, about how the SERPs (search engine results pages) are “shrinking”.  He has pointed out that up until recently, Google has generally shown 10 websites on each page of the results, most notably on the first page which is where the majority of users click.

But recently, it seems there are more and more instances where Google is not showing 10 organic results any more, but rather is showing fewer.  In many cases the number is now 7 results.

Read more →

1 Comment/2 Tweets/in Jon, News - Industry
July 20, 2012
20 Jul 2012

The Recent Round of “Unnatural Links” Warnings – Thoughts & Tips

Late yesterday afternoon, Google sent out another batch of “unnatural links” notices to many webmasters, via Google Webmaster Tools.  If you have an email address associated with your Webmaster Tools account and your site was flagged, then you likely would have received an email.  Another way to check to see if your site was flagged is to log into your Webmaster Tools account and check the “site health” messages.

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0 Comments/3 Tweets/in Jon, News - Industry
June 14, 2012
14 Jun 2012

Takeaways on Google Penguin from Danny Sullivan’s Interview with Matt Cutts

I recently came across a great write-up by Matt McGee on Search Engine Land where he outlined an interview between Danny Sullivan and Matt Cutts, the head of Google’s Web Spam team.  I highly suggest reading the full article, but for both my own benefit and the benefit of others who perhaps have more on their reading list than they have time to read, I’ve attempted to distill what I see as the key takeaways from this interview, below… Read more →

1 Comment/0 Tweets/in Jon, News - Industry
January 17, 2012
17 Jan 2012

SOPA: What’s it all About?

You may have noticed a lot of chatter lately about SOPA, the Stop Online Piracy Act, and a related bill, PIPA.  The SOPA act is designed to protect the intellectual property and copyright of major media organizations from illegal piracy online.  The movie studios and record labels want to crack down on piracy, but instead of taking the fight to the website owners (who are violating their copyright), they’ve turned to Washington to legislate in the ability for them to shut down those websites and their monetization methods via government order.  More specifically, the bill would give the US government the ability to

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0 Comments/0 Tweets/in Jon, News - Industry
September 9, 2010
09 Sep 2010

Google Instant Search – What it Means for SEO’s and Website Owners

Yesterday Google unveiled Instant Search.  Today my inbox is full of emails from clients wondering how this will change things, wondering if Steve Rubel is right and this means the death of SEO, if the sky is falling, etc.

Yes.  Its the death of SEO.  Effective immediately we’re closing our doors.  We’re going to go become sheep herders in Switzerland.  Goodbye cruel internet marketing world

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0 Comments/5 Tweets/in News - Industry, Questions & Answers

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© 2003-2012 by Ephricon Web Marketing, an internet marketing company in Baltimore, Maryland, Washington DC, & Charlotte, North Carolina that designs and manages highly-effective inbound marketing campaigns composed of SEO, PPC, Content Marketing, Social Media Marketing and Conversion Optimization services. As one of the leading SEO agencies in the southeast, we provide internet marketing services to companies, firms and organizations of various shapes and sizes in the B Baltimore, MD, Washington, DC, Charlotte, NC metro areas and throughout the US.